User Testing: Mobility Technology

Challenge: Moses Mobility had developed a last-mile shared mobility app to reduce pressure on public transport and reduce carbon emissions.

Approach Market analysis, market segmentation, and competition analysis to understand landscape and inform product design. Live MVP testing in real-world environments to validate functionality and user experience.

Outcomes

• Market segments identified and prioritised

• Competitive positioning defined

• MVP testing results: what worked/failed in real environments, such as connectivity in different environments

• Product design decisions informed by market and testing insights

• Launch achieved for young travellers in London

• Business results: early users, revenue, market validation and further funding from grants and investment