You know you need to speak to your customers, but how?
This book explains it all, with a case study to help you apply the theory. A practical guide for entrepreneurs and product teams building something for the first time. It shows how design thinking, lean startup, UX, and Agile fit together, bridging research, validation, and implementation into one coherent approach. Based on years of real-world experience validating products and securing funding.
“Doing research well can pay dividends, not only for developing new products and services that people need, but also for effective marketing and communication with potential and existing customers. This book shows the practical steps on how to do research in a way that helps in the early stage. researchers, designers and product managers, plus founders and entrepreneurs who want to test their ideas and meet their customers. I'm glad and proud that I could also contribute, a little bit, to chapter 14 “How to test products and services in the market”, and for that I'm very grateful to the author, Dr. Chloe Sharp."
— Julien Zidaru, Exact Business
“Just finished reading your book ‘Make Products That Matter’. Love the way you presented the insights in an easy way and pleasure to read."
— Michiel Nijssen, Snr Product Manager, AniCura
