A Practical Guide to Research and Testing Ideas and Products
Make Products That Matter is a practical guide for entrepreneurs and early-career designers, product managers and innovation leads. It brings together years of learnings of how to implement design thinking and lean startup approaches, drawing on UX to Agile methodology. It’s a one-of-a-kind book that brings together how to do research as a practical guide to those creating products for the first time and want to understand how seemingly fragmented fields from UX to innovation, come together to create a strong approach.
“Doing research well can pay dividends, not only for developing new products and services that people need, but also for effective marketing and communication with potential and existing customers. This book shows the practical steps on how to do research in a way that helps in the early stage. researchers, designers and product managers, plus founders and entrepreneurs who want to test their ideas and meet their customers. I'm glad and proud that I could also contribute, a little bit, to chapter 14 “How to test products and services in the market”, and for that I'm very grateful to the author, Dr. Chloe Sharp."
— Julien Zidaru, Exact Business
“Just finished reading your book ‘Make Products That Matter’. Love the way you presented the insights in an easy way and pleasure to read."
— Michiel Nijssen, Snr Product Manager, AniCura
