Product Market Fit: EV Rideshare App
Challenge: An electric vehicle ride-share company needed to validate market demand, identify adoption barriers, and understand willingness to pay for a shared subscription service before launching.
Approach: On-site employee engagement using participatory mapping to plot travel behaviour, voting exercises to identify transport modes and trip frequency, and surveys gathering in-depth views on ride-sharing. Equipped the project team with tools and materials to conduct their own customer validation.
Outcomes
40+ employees participated in mapping and surveys
Market acceptance findings: demand levels, willingness to pay ranges and current travel behaviour
Barriers identified: Going elsewhere after work or out at lunchtimes
Behaviour change incentives identified to drive uptake ahead of launch
Product validation: service modified based on findings
Business results: subscriptions sold, users acquired, revenue
Team capability: ongoing validation conducted independently
“We needed a quick turnaround for our project as we needed to validate product-market fit for an upcoming grant funding deadline.
They gave us the tools to collect our own data through a survey and participation mapping alongside them collecting in-depth data from an organisation.
They provided a lot of value and delivered a high standard of research in a short time.”
— Founder, Startup
