Our Path.
Your Journey.
Validation programmes and masterclasses for every step of your tech company.
Our Approach
We’re not a traditional research consultancy.
We work hands-on with founders, combining product strategy, commercial experience, and lessons learned from hundreds who’ve been exactly where you are now. What you take away reshapes how you build, test, and grow your company.
Programmes
Designed to get you through the commercial “valley of death”
Get the data you need, partnered with professional coaching, workshops and group training, focused on the critical early stages of your business journey.
Guiding you step by step, from customer discovery and product market fit, to GTM/distribution strategy and running successful pilots.
Consultancy + Fractional
We do the validation for you.
From interviews to strategic recommendations completed by our expert team.
We’ll tell you what customers want from your product, helping you secure funding and improving its success in the market. We offer fractional leadership and light-touch grant services.
Masterclasses + Courses
Courses on customer discovery, market validation, and grant funding, leveraging AI to maximise efficiency.
Learn validation methods in intensive 0.5 to 2-day sessions. From interviewing customers without selling to AI-powered research, prototype testing, and writing successful grant applications.
Proud to partner with
What our clients say
Our mission
By ourselves, we can’t make a big impact on complex societal, environmental and economic problems, but we can prevent world-changing innovations from failing commercially once they become products in the market. Our mission is to help purpose-driven organisations become commercially viable and successful.
Our vision is to be the go-to, gold-standard company for tech founders doing the difficult company-building part. For everyone we work with, we want to make a positive, tangible impact on each company.