Team and Partners
Our Team
Dr Chloe Sharp, Founder
Chloe founded Sharp Insight after repeatedly seeing the same problem: technically strong founders who couldn't commercialise what they'd built. Her background spans product leadership, market and user research, and grant writing across startups, scale-ups and global brands - giving her direct experience of what investors and funders require as evidence before they commit.
She's the author of Make Products That Matter, a practical guide to evidence-led product development. Over 15 years, she's helped companies secure over £10 million in funding by building the commercial case behind the technology - market demand, customer segmentation, GTM strategy, and the narrative that translates complex products into fundable propositions.
Her PhD in Sociology and Psychology underpins a structured, hypothesis-driven approach to commercial validation: treating business decisions as experiments, not gut calls. Before Sharp Insight, she co-founded and exited SnapOut, and has coached founders across Innovate UK's Women in Innovation, Help to Grow, TechUp Women and CoSTAR.
PhD, Sociology and Psychology | Nominated for Female Lead Award (2019) and Milton Keynes Business Awards (2020)
Connect: LinkedIn | chloe@sharp-insight.co.uk
Simon Sharp, Director
Simon brings the operational and commercial rigour that early-stage founders typically lack. Having led multi-million-pound projects for enterprise clients: Amazon, Ocado and Asda, and developed commercial solutions at Mercedes-Benz, he has spent his career turning strategic ideas into commercial realities - building the business cases, financial models and operational frameworks that make investment decisions defensible and growth plans executable.
At the enterprise level, Simon knows what a credible commercial proposition looks like from the inside. He's worked with leadership teams navigating complex buying committees, long sales cycles, and the scrutiny that comes with significant capital allocation - exactly the commercial dynamics that tech founders need to understand and demonstrate to investors and customers alike.
That experience translates directly into what Sharp Insight does. Where founders have the technical vision but lack the commercial architecture behind it, Simon provides the structure: the business case logic, the operational reality check, and the go-to-market thinking grounded in how large organisations actually make purchasing decisions.
At Sharp Insight, he leads partnerships, business development and operations, ensuring the commercialisation frameworks we build for founders are tested against the standards that enterprise buyers and investors genuinely apply.
Connect:
Milo, Head of Wellness
Focused on the well-being of all employees, customers and givers of scritches.
Milo always puts the customer first, unless there is ‘chicken’ or ‘ball’, then they come first. An excellent, active listener, Milo encourages a “back to nature” approach, favouring walking meetings and a regenerative leadership style.
Deeply motivated by eco-friendly topics, he believes we should be in the woods anytime we are not asleep. What he lacks in meeting etiquette, he makes up for in tail wags.
He is famous for the quote, “Behind every great company, there is a great dog.”
Our Partners
Consultancies
Experts
SROI and Evaluation:
Dr Adam Richards
Social Value, SROI and Theory of Change expert and Evaluation researcher
Quantitative Research:
Dr Erica Cook
Chartered psychologist with expertise in statistics and data analytics
Product workshops:
Mike Christensen
Product management and workshop facilitator
Our Values
People-First
People power.
We put people at the heart of everything we do: clients, teams and collaborators, ensuring human-centred guidance, empathy and support drive every step.
Solution-Driven
Ready to go.
We turn unknown territory into familiar ground. By combining frameworks, research and practical experience, we deliver actionable solutions that create meaningful impact.
Integrity + Transparency
Clear lens.
We operate with honesty, clarity and accountability, building trust through transparent processes, evidence-based guidance and demonstrating true value and ROI.
Purpose + Passion
Whistle while we work.
We are guided by meaningful work. Every project is approached with care, ambition and a commitment to helping others succeed while staying true to our values and purpose.
