We do validation for you
Don’t have the time to do customer validation?
We provide an objective, expert pair of hands to collect evidence and execute your validation strategy.
Our Services
Need validation done for you? We handle the research, interviews, and analysis.
You get the evidence and recommendations.
Market Validation
Most founders waste months building products nobody wants. We run your entire customer discovery process: interviews, analysis, concept and willingness-to-pay testing, so you know whether to build, pivot, or stop before you've committed serious resources.
We handle recruitment, interviewing, and analysis. You receive data-driven customer segments, evidence-based pricing, competitive positioning, and a GO/NO-GO recommendation grounded in what your customers actually said.
For pre-seed founders who need validation but don't have time to run interviews themselves, or who've been getting feedback from the wrong people and need unbiased market evidence.
8-12 weeks | Contact us for pricing
80% of startups fail to scale beyond early adopters because they think their initial sales approach will scale. We test distribution channels with prospects and partners, calculate actual CAC/LTV by channel, and tell you which routes to market deserve investment versus which will waste resources.
We conduct prospect interviews, evaluate partner economics, test customer acquisition strategies and channels, and build unit economics from evidence. You receive channel prioritisation backed by tested conversion data, partnership playbooks with commercial terms, and a roadmap for scaling beyond early adopters.
For seed-stage founders with product-market fit who need to prove commercial scalability, or who are making channel decisions based on guesswork rather than tested data.
10-12 weeks | Contact us for pricing
GTM + Distribution Validation
Most pilots prove technical feasibility but never convert to revenue. We audit your active pilots, test willingness-to-pay beyond your pilot users, validate ecosystem economics, and evaluate pilot likelihood to convert.
We handle user testing, stakeholder interviews, and commercial validation. You get an understanding of what needs to change for commercial deployment, and an execution plan to secure your first paying customer if your pilot is “stuck”.
For founders running or planning pilots, who need external validation of which opportunities need continued investment, could convert or should be strategically abandoned.
10-12 weeks | Contact us for pricing
Pilot Evaluation + Commercial Validation
Ideal for companies that need more than a report. This "hands-on" advisory sees Dr Chloe Sharp join your team for a set period to lead your validation efforts from within, embed process and upskill.
Chloe manages the experiments, mentors your product team in the Make Products That Matter framework and ensures every decision is backed by evidence. Chloe instils a repeatable validation culture within your organisation.
Interim Head of Research/Marketing
With over £10M raised in non-dilutive funding, we understand exactly what assessors are looking for. Chloe provides high-level strategic coaching and rigorous application reviews with a particular focus on ensuring your commercialisation narrative is backed by the right evidence.
Strategy & Review: Chloe provides a "mock assessment" of your draft, identifying gaps in your logic and strengthening your evidence base to align with Innovate UK and other major funding bodies. From £1,750+VAT
Grant Coaching: Chloe provides hands-on grant writing coaching, on a 1:1 basis, through a structured programme over a 3-4 week period to give you the expertise and skills needed to write a successful grant application. From £3,500+VAT
Partners for Grant Writing: We do not provide direct grant writing services; however, we can refer you to a trusted network of expert grant writers who work alongside our strategic framework to get the grant application over the line.
Please see our About page for more info on our grant writing partners.
Grant Funding Coaching
Need a marketing or brand strategy grounded in customer research? We partner with YellowyYyo for positioning and go-to-market creative.
Ready to build hardware? We partner with Inond and Product, People, Planet for prototyping, design for manufacturing, and production scaling.
Strategic Partners
“Chloe helped us find messaging that genuinely connected with our customers, enabling them to understand our complex fintech infrastructure. She listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives.
Her rigorous approach to message testing meant we knew what resonated. She also fostered strong team collaboration and consistently brought out the best in everyone.
Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience."
Richard Bell, CEO & Co-founder, Fourdotzero