Market Validation: Energy Tech

Challenge: An Innovate UK consortium (local authority, data company, car parking startup) needed to validate product-market fit for an innovative EV solution addressing ownership barriers before committing development resources.

Approach Discovery research exploring perspectives across stakeholder groups on EV infrastructure and services to identify pain points and validate solution concepts.

Outcomes

• 26 stakeholders interviewed across EV owners, potential owners, local authorities, and infrastructure providers

• Identified key barriers to EV ownership and service gaps

• Product-market fit validated for specific solution concepts and places

• Solution refinements: features validated, product software iterated and go-to-market approach defined

• Consortium decisions: development priorities, partnership structure, product roadmap

• Commercial outcomes: pilot customers, funding secured (Innovate UK), product progression