Product Management: Lean UX Methods + Culture

Challenge: An SME had developed a legacy platform to the proof-of-concept stage without a product management structure, user validation, or strategic direction to guide it to market.

Approach: Part-time Product Manager role implementing agile methodology, establishing Product Trio with UX Designer and developer, introducing user testing and UAT, concept testing for features, and creating product vision and strategy with a user-led, UX-prioritised approach managed through a third-party supplier.

Outcomes

• Advanced platform from MVP to beta phase

• Early internal engagement

• Business results: market validation, clear ROI and product roadmap

• Established sustainable product development framework for ongoing iterations

• R&D Tax Credit features validated and shipped

• Early customer feedback metrics pre-UX integration higher than post-UX