Market + Expert Validation: B2B AI Analytics Software

Challenge: An Innovate UK Smart Grant recipient (we won the funding for) needed to validate and develop digital innovation for the fast food and cafe markets during Covid-19, as the sector was rapidly transforming and accelerating digital adoption under pandemic pressures.

Approach Agile user research and design thinking services from discovery through ideation, adapting methodology in real-time as markets evolve. Research incorporated users, industry experts, and wider stakeholders to capture a comprehensive market picture, inform technical specification and build.

Outcomes

• 17 users, experts, and stakeholders researched across cafes and cinemas

• Desk research completed across the market and competition

• Key insights about Covid-driven digital transformation and market needs

• Solution refined: specific features for the level of analysis needed and use cases, technical specifications defined for future iteration

• Business results: clear market entry, early revenue, and partnerships approach