Partner: Market Validation: Brand strategy

Challenge: A London brand agency, BEAR London, needed rapid market intelligence on the commercial property industry to inform brand strategy for their startup client aiming to disrupt the sector.

Approach Rapid market analysis delivering industry landscape, market trends, size and demand assessment, environmental and social influencers, and customer personas to inform positioning and strategy.

Outcomes

• Industry insights delivered on the property industry

• Customer personas defined

• Brand strategy informed: positioning, differentiation approach

• Business results: funding, customer acquisition

“They turned the project around really quickly. They gave an in-depth view of the commercial property market that included market size, trends and market forces. It really helped us shape the brand strategy for our client, looking to enter this market.

We used them again, as previously they delivered a set of well-run, professional focus groups with an impossibly short amount of prep time, they were invaluable throughout the project.”

– Account Director, Brand Agency