Product Validation: UX Testing a Charity Website
Challenge: A charity, Versus Arthritis, needed to validate whether their digital services were being used as intended by their target audience and understand user needs to maximise their impact.
Approach: User research exploring needs, combined with task analysis, tree testing, and card sorting, to evaluate actual usage against the intended design—partnership with Nightingale Design Research to deliver UX research and testing training to the charity team.
Outcomes
10 participants participated in the research to conduct a task analysis
Key findings: usability issues, navigation problems, and identified user needs for how to seek information through different avenues
Digital service changes implemented
Team capability built through training now conducts its own UX testing
Impact on charity goals: service reach, beneficiary outcomes, mission effectiveness and supporting service users