Market Validation Training: Customer Needs for Meditation Services

Challenge: A mindfulness meditation service needed to understand their target market's needs, usage patterns, and purchasing preferences before launch, but lacked research capability in-house.

Approach Collaborative development of research strategy and tools with founders, combined with capability-building to enable the team to execute the research independently.

Outcomes

• Equipped founders with research methodology and tools to conduct discovery interviews

• Research conducted: 7 interviews

• Key insights identified: Market need and sector prioritisation

• Product/service decisions informed: GTM strategy, features prioritised, pricing model

• Business results: launch achieved, early customers acquired, revenue from services

• Established self-sufficient research capability for ongoing market learning

“Chloe has a razor-sharp mind, a heart of gold, and oodles of experience. A true startup wizard, she is steeped in the counterintuitive research findings and practical methods that drive exceptional business results. She has consistently challenged by business strategy and priorities with clearly-reasoned insight, creativity, candour, kindness, and humility” — Oliver Bramford, meditatewithollie.com