Market Validation: Property Developer Hosting Community

Challenge: A well-known property developer needed to validate market demand for a community offering at their office properties and define a differentiated value proposition before committing resources.

Approach: The first round of 15 stakeholder interviews with potential community members to identify unmet needs and validate concept viability. Followed by another round of interviews to discuss the low-fidelity prototype of the website.

Outcomes

• Validated market demand for the community offering, with detailed requirements for the community itself and how the properties could help support and facilitate the community

• Identified 5 critical pain points driving community need

• Delivered an actionable playbook defining the value proposition and design principles

• The client now has an evidence-based framework to create a business case for the community concept for internal stakeholder buy-in and backing