Business Strategy: Fitness Event Founder

Challenge: A fitness events CIC with a growing community needed to demonstrate business performance and growth metrics to attract social enterprise investors, but lacked a foundational business structure and financial modelling.

Approach Business basics workshop followed by 6 hours of coaching providing accountability to plans, developing pricing strategy and financial modelling to enable sustainable growth.

Outcomes

• Pricing strategy implemented: changes made, revenue impact to pay for events as reinvestment

• Financial modelling established: forecasting capability for product and business growth, investor-ready metrics and attendance data and patterns as input

• Business growth demonstrated: community size, event attendance, revenue growth

• Sustainability improvements: financial stability, operational efficiency

• Social impact metrics: outcomes outlined for investment case