Market Validation: IoT for Property
Challenge: A global software company, Redstone, launched a new IoT product into an emerging market but needed to refine its marketing and communication strategy to compete against established market leaders.
Approach: In-depth market and competition analysis exploring key players, market landscape, and product positioning across global emerging markets to identify differentiation opportunities and segment-specific communication strategies.
Outcomes
Identified fierce competition from strong market leaders across segments
Mapped growing market segments with unique positioning opportunities
Marketing strategy refined for GTM to reach different segments, such as thought leadership to its key buyers in the real estate market, focusing geographically based on findings
Business results: IoT solution launched in the property market as first-mover, market share gained, revenue growth and customer acquisition
"We deployed Chloe to undertake two major research projects for our group of businesses. The team managed to glean insights that have been instrumental in steering our direction on a path that is wholly differentiated and giving us the edge on our competition, hands down.
The complexity of our industry was captured and crystallised into bite-sized chunks that were easy to digest across a number of key functions, meaning that we were able to proactively take the critical recommendations and integrate them into our business model seamlessly. If you are looking for a fresh approach to market research that delivers real value, then I would thoroughly recommend choosing Chloe."
— Jonathan, Head of Marketing and Communications
