Agency: GTM Validation: Marketing Messaging

Validate
Written By Simon Sharp

Challenge: ThinkBDA, a creative agency, needed rapid market intelligence on risk management for the insurance market to inform their client's marketing campaign, but lacked an in-depth understanding of the shifting landscape and target audiences.

Approach Rapid research delivering in-depth insights across market verticals, working collaboratively with the agency to develop targeted questions exploring market dynamics and audience characteristics to inform campaign strategy.

Outcomes

  • Key industry-specific insights delivered on risk management and the future of insurance

  • Campaign direction informed: positioning, messaging and audience targeting

  • Agency outcomes: client satisfaction, contract renewal and additional work

Simon Sharp
Previous

Perception Research: Sexual health and HIV/AIDS
Next

Attitudinal Research: Telehealth Adoption