NED and GTM Validation: Research Consultancy
Challenge A research consultancy needed to expand market share by identifying new market opportunities, refining its value proposition, and creating an actionable growth strategy.
Approach Advisory and NED services developing value proposition, identifying new target market, and creating business plan with marketing strategy. Delivered marketing assets, including lead generation content and brochures, and analysed website communication for new market positioning.
Outcomes
New markets identified and plan for GTM
Value proposition refined and repositioned
Brand and marketing assets updated and deployed as part of GTM
Market share growth: revenue and brand awareness
Client acquisition: new customers from the target market
Business plan execution: strategic objectives met
“Through her work on our advisory board, Chloe has guided and supported Nightingale’s growth, providing ideas, advice and constructive criticism of our methods and processes. She has helped to open up new avenues for development and kept our team accountable, ensuring that we stay on track and achieve our goals.”
