This programme teaches you to design and execute rigorous trials, betas, or pilots that generate defensible data and not just testimonials. You'll learn to baseline user behaviour before testing, implement systematic feedback collection during trials, measure usability, actual behaviour change and ROI, and convert trial data into product iterations, grant evidence, and investor deck content.

You'll conduct 10-15 structured interviews across the trial period, implement measurement tools (analytics, heatmaps, surveys), and produce a comprehensive testing report that documents PMF signal strength and commercial viability. The programme assumes you've already validated problem-solution fit; this is about proving your product performs in deployment conditions.

This sits between PMF validation and GTM execution and is the critical step where you prove your product delivers real value before you scale distribution.

*course duration, structure and price may change prior to launch