Market Validation: Consumer Behaviour
Challenge Mediatas Ventures needed to develop a product range addressing digital addiction, but required validated market understanding, user personas, and product direction to inform development and secure investment.
Approach: In-depth literature review exploring digital addiction mechanisms (scarcity, social proof, personalisation, FOMO) and WHO-recognised gaming disorder to inform persona development, product strategy, and investor pitch-deck.
Outcomes
Key personas were developed, representing segments such as young parents and older couples
Product requirements were defined for a concept that was hardware and software
Investor pitch-deck content created based on research-backed market opportunity
Products were iterated and developed
Market validation: problem, user groups, usage and price point
Impact on digital wellbeing outcomes
“This work has been invaluable in helping us assess and understand our market opportunity better and provided a level of professional support that we could never have imagined receiving in advance. I very much look forward to their continued support and expertise as we develop new products and widen our market.”
— Founder
