Partner: Market Validation: Brand Repositioning

Challenge: A London brand agency conducting a repositioning exercise for a premium estate and letting agent needed a deep understanding of the business ecosystem to inform strategic direction.

Approach Observations and stakeholder interviews across multiple offices to understand organisational structure, office operations, and staff perspectives across different roles.

Outcomes

• Insights delivered on logo/mascot perception, fee structure positioning, and location factors

• Repositioning strategy defined

• Brand changes implemented: visual identity, messaging, and positioning

• Operational changes informed by findings

• Business impact: market perception shift, client acquisition, revenue growth, and premium positioning strengthened

“We collaborated and worked together on observing and researching the premium estate and letting agents in London. They were able to help us with a survey ahead of the observation and structure the insights to ensure that the research focused on the company’s repositioning.”

— Account Director, Brand agency