Brand + Creative Agencies

Our Path | Your Journey

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Your creative is only as good as your understanding of the audience it's built for.

Most agencies rely on client briefs, internal workshops and some desk research. That works, until a client questions if it can perform.

Our Path: Towards A Full Creative Testing Process

Explore
Audience Insights
Validate
Concept Testing
Build
Creative Testing
Acquire
Conversion Testing
Grow
Embed Capability

The best agencies don't just make beautiful work. They make work they can defend because they know it's built on data from testing what resonates.

We help you find that foundation and embed the habit into how your agency works.

We work as a partner inside your agency or project, adding the evidence that most agencies don't have in-house.

Most agencies we speak to know the value of audience insight. The gap is having a reliable, efficient way to get it that fits how an agency works. We don't do upfront discovery and call it done; we build the feedback loop into creative development, so work is tested before it goes live and in front of your client.

Your Journey: For Creative Agencies

Pitch
Support
Shape briefs before work starts
We assess the audience evidence underpinning a brief or creative direction, identify where the assumptions sit, and tell you what you'd need to know to make it more defensible for your pitch.
Research
Explore the audience upfront
Structured primary evidence from audience discovery, concept testing, and messaging validation that makes clients trust your creative judgment and commission the next project.
Concept
Testing
Iterate before launch
We deliver one stage of the framework: finding out who the audience really is, testing whether a concept resonates, or validating whether a channel converts. Output-focused, time-bound.
Creative +
Conversion
Testing
Optimisation and measuring ROI
Find out whether the final assets move the people they're designed for. Test what converts, at what cost, and present clients the evidence of commercial impact.
Embed
Build capability in-house
Your team learns how to test work before it goes live through training and workshops, with Fractional Leadership available to support you.
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Trusted by founders and organisations

What our clients say

  • "Chloe helped us find messaging that genuinely connected with our customers, enabling them to understand our complex fintech infrastructure. She listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated. She also fostered strong team collaboration and consistently brought out the best in everyone. Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience."

    — Richard Bell, CEO & Co-founder, Fourdotzero

  • "As part of any digital marketing and branding exercise, it's always insightful to get real input from a client's existing or potential customers. Dr Chloe Sharp delivered a set of well-run, professional focus groups with an impossibly short amount of prep time, they were invaluable throughout the project."

    — Account Manager, Brand Consultancy

  • "We deployed Dr Chloe Sharp to undertake two major research projects for our group of businesses. The team managed to glean insights that have been instrumental in steering our direction on a path that is wholly differentiated and giving us the edge on our competition, hands down. The complexity of our industry was captured and crystallised into bite-sized chunks that were easy to digest across a number of key functions, meaning that we were able to proactively take the critical recommendations and integrate them into our business model seamlessly. If you are looking for a fresh approach to market research that delivers real value, then I would thoroughly recommend choosing Sharp Insight."

    — Jonathan Crosby, Marketing Manager, Redstone Connect

  • "Dr Chloe Sharp turned the project around really quickly. They gave an in-depth view of the commercial property market that included market size, trends and market forces. It really helped us shape the brand strategy for our client, looking to enter this market."

    — Laura Hodgson, BEAR London

  • "Chloe helped us find messaging that genuinely connected with our customers, enabling them to understand our complex fintech infrastructure. She listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated. She also fostered strong team collaboration and consistently brought out the best in everyone. Working with Chloe, you can expect someone who humanises technology, tests rigorously, and delivers messaging that truly connects with your audience."

    — Richard Bell, CEO & Co-founder, Fourdotzero

  • "We collaborated with Dr Chloe Sharp and worked together on observing and researching the premium estate and letting agents in London. She was able to help us with a survey ahead of the observation and structure the insights to ensure that the research focused on the company's repositioning exercise."

    — Laura Hodgson, BEAR London