Our team:
Dr. Chloe Sharp, Founder
Author, exited founder, and champion of people-led, sustainable business growth.
What happens when you combine rigorous research training with real-world business experience? You get someone who can spot the human truth behind every challenge and turn it into an opportunity.
As author of "Make Products That Matter" and exited co-founder of SnapOut, Chloe has helped businesses secure over £10 million in funding while building products that genuinely improve people's lives. Her PhD in sociology gives her a unique scientific approach to understanding what people actually need, not just what they say they want.
Her superpower: Turning complex research into clear, actionable strategies that stakeholders can implement, with a clear plan.
Recognition: Nominated for Female Lead Award (2019) and Milton Keynes Business Awards (2020). Widely cited research papers (Researchgate profile).
"Make the world a better place than how you found it" isn't just Chloe's motto. It's how she approaches every project.
Connect: LinkedIn | chloe@sharp-insight.co.uk
Milo, Head of Wellness
Focused on the wellbeing of all employees, customers and givers of scritches.
Milo always puts the customer first, unless there is chicken or ball, then they come first. An excellent, active listener, Milo encourages a “back to nature” approach, favouring walking meetings and a regenerative leadership style.
Deeply motivated by eco-friendly topics, he believes we should be in the woods anytime we are not asleep. What he lacks in meeting etiquette, he makes up for in tail wags.
His superpower: Living in the moment and prioritising pleasure.
Simon Sharp, Director
The operational force behind customer-centric innovation.
While others talk about customer-centricity, Simon has actually delivered it at scale. From managing multi-million-pound transformations for Amazon, Ocado, and Asda to developing innovative solutions at Mercedes-Benz, he knows what it takes to turn great ideas into lasting business success.
Simon brings enterprise-level operational rigour to every growth challenge, ensuring that people-first approaches actually work in the real world of deadlines, budgets, and competing priorities.
His superpower: Making complex operations feel simple and ensuring every stakeholder feels heard and valued.
Connect: LinkedIn | simon@sharp-insight.co.uk
Our approach:
If you’re trying to get a new venture off the ground, you know the feeling of being pulled in a dozen different directions at once. One day you’re focused on securing grant funding, the next you’re deep in customer research, and by Friday you’re trying to figure out the go-to-market strategy.
It’s easy to feel like you're making progress in silos, but the big picture can get lost. You're not alone in that struggle; it's one of the most common challenges we see.
This is exactly why we built our entire approach around our service wheel. The key thing to understand is that this isn't just a menu of services, it’s a visual representation of a connected, practical strategy.
In our experience, lasting innovation happens when these elements work together. For example, solid customer insight provides the evidence you need for a winning grant application. A clear product management strategy informs how you implement AI in your business, and so on.
In practice, this means our work with you is never one-dimensional; we focus on how each part fuels the next to build a self-reinforcing system for growth.
Our partners:
Consultancies
Experts
Product workshops:
Mike Christensen
Product management and workshop facilitator
Research:
Dr Adam Richards
Social Value, SROI and Theory of Change expert and Evaluation researcher
AI:
Stephanie Stasey
Digital transformation, automation and AI expert, founder of the Bletchley AI User Group
Grants:
Dr James MacFarlane
Grant writer and facilitator for grant workshops
Research:
Dr Erica Cook
Chartered psychologist with expertise in statistics and data analytics
Our values:
People-First
Every decision starts with people—your employees, customers, and communities.
We believe the most sustainable growth comes from understanding what people actually need, not just what's profitable or convenient. Whether we're validating a product idea, implementing AI automation, or measuring impact, we always ask: "How does this make people's lives better?"
This means listening more than we speak, involving users in the design process, and ensuring that efficiency gains don't come at the expense of human wellbeing. When people thrive, businesses thrive.
Fearlessly Curious
We ask the hard questions and dig deeper than surface-level assumptions.
True insight requires courage. The courage to challenge assumptions, explore uncomfortable truths, and pursue answers even when they complicate our plans. We're not satisfied with "that's how we've always done it" or "our customers seem happy enough."
Our curiosity drives us to test ideas rigorously, explore edge cases, and seek out the voices that often go unheard. We believe that the best solutions come from understanding the full picture, not just the parts that are easy to see.
Accountable, Always
We take ownership of both our successes and our mistakes.
When we commit to helping you grow, we commit fully. That means transparent communication about progress, honest assessment of challenges, and taking responsibility when things don't go as planned.
We measure our success by your success. If our recommendations don't deliver results, we don't make excuses—we learn, adapt, and do better. This accountability extends to our impact on people and communities too, not just business metrics.
Efficiency with Integrity
We optimise for the right outcomes, not just the fastest ones.
Efficiency isn't about cutting corners, it's about focusing energy on what truly matters. We help you streamline processes, eliminate waste, and move faster toward your goals, but never at the cost of quality, ethics, or human impact.
This means choosing sustainable solutions over quick fixes, being transparent about trade-offs, and ensuring that efficiency gains create value for everyone involved. We believe that doing things right the first time is always more efficient than fixing mistakes later.