Get Funded: Build the case for investment
Transform your validated ideas into compelling investment opportunities. We help you demonstrate product-market fit and secure grant funding, giving you the validation and resources needed to move from concept to reality.
The cost of building without proof
Too many promising concepts fail to secure investment because they can't demonstrate clear value or market demand.
Rejected Applications: Grant applications fail because they lack evidence of need or impact.
Unconvincing Pitches: Investors pass because you can't prove market demand or competitive advantage.
Missed Deadlines: Struggling to gather evidence while funding application deadlines approach.
Weak Business Cases: Internal stakeholders won't commit resources without clear ROI projections
Our customer-led approach
We help you build the case for investment by demonstrating product-market fit and securing grant funding. Through robust validation evidence and compelling impact projections, we give you the proof and resources needed to move from concept to reality.
Product-Market Fit Validation
Prove your solution solves a real problem people will pay for. Through structured customer validation, willingness-to-pay research, and market sizing analysis, we help you demonstrate clear product-market fit that investors can't ignore.
Competitive Advantage Validation
Show why you'll win in the market. We conduct thorough competitive analysis, validate your unique value proposition, and help you articulate clear differentiators that demonstrate sustainable competitive advantage to investors.
Proof of Concept Development
Transform ideas into tangible demonstrations of value. We help you design and build focused proof of concepts that showcase core functionality, validate technical feasibility, and demonstrate real-world application to potential funders.
Revenue Model Testing
Validate that your business model actually works. Through pricing experiments, revenue stream testing, and unit economics validation, we help you prove sustainable monetisation that gives funders confidence in your growth potential.
Customer Traction Evidence
Show funders that customers actually want your solution. Through pilot programs, beta testing, and early adopter validation, we help you generate the customer traction metrics that prove market demand and reduce investment risk.
Fundability Assessment
Ensure your concept is ready for investment. We evaluate your proof points against funder requirements, identify evidence gaps, and create targeted validation plans that position your concept for successful funding applications.
Our investment readiness toolkit
We use the right mix of validation methods to build the strongest possible case for your specific funding opportunity.
Build market evidence
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Deep validation of customer needs and willingness to pay through structured interviews and surveys
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Measure real market demand through landing page tests, pre-orders, pricing and pilot customer acquisition
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Position your solution clearly in the market landscape with thorough competitive intelligence
Test product-market fit
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Validate core assumptions through targeted experiments and customer feedback sessions
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Test which product features customers actually value and use through prototype testing
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Experiment with different value propositions to find messaging that resonates with target customers
Secure grant funding
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Master the essentials of grant writing and funding applications through our comprehensive training programme
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Get expert feedback on your applications before submission to maximise your chances of success
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One-to-one support to develop winning applications and navigate complex funding processes
Case studies
Engineering Biology Startup Secures Major Grant Funding
When an innovative engineering biology startup approached us with groundbreaking technology but no grant writing experience, we helped them transform their scientific vision into a compelling funding narrative.
The Challenge: The startup had developed revolutionary biotechnology with the potential to address climate change, but they struggled to articulate their impact to funders and lacked the strategic approach needed for competitive grant applications.
Our Approach: We conducted stakeholder mapping to identify the right funding opportunities, developed a comprehensive grant strategy, and provided intensive training on evidence-based storytelling. Our team guided them through crafting compelling narratives that connected their technical innovation to real-world impact and societal benefits.
The Impact: The startup successfully secured Innovate UK funding on one of their first major applications, accelerating their product development timeline by 18 months and enabling them to hire key personnel to scale their operations.
Amazon Sustainability Accelerator Product-Market Fit Success
When sustainable business owners in the Amazon Sustainability Accelerator needed to validate their products with real customers, we delivered hands-on workshops that transformed how they approached market research.
The Challenge: Accelerator participants had innovative sustainability solutions but struggled with customer validation. Many were building products based on assumptions rather than genuine user needs, risking poor product-market fit and wasted resources.
Our Approach: We designed and delivered intensive product-market fit workshops focused on people-first design principles. Participants learned practical user research methodologies, customer interview techniques, and rapid validation frameworks. We provided real-world case studies and hands-on exercises to build their research skills.
The Impact: Most of the participants reported increased confidence in conducting their own customer research. Startups were aware of how to pivot their products based on user insights discovered during the workshops, leading to stronger product-market fit.