Get Funded: Build the case for investment and ROI

Transform your validated ideas into compelling investment opportunities. We help you demonstrate product-market fit in grant projects and secure grant funding.

Dr Chloe Sharp has won over £10m in government grants including Innovate UK, DfID and BEIS.

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Expert writer for Sustainable Times about grant funding

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Grant training on UKRI-backed Engineering Biology Accelerator

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Grant funding expert panellist and speaker

The importance of demonstrating value

The best innovations often go unfunded and not because they lack potential, but because they can't prove their value when it matters most.

Grant assessors have seen hundreds of applications claiming to solve important problems, but they fund the ones that demonstrate real demand with solid evidence. Investors hear countless pitches about market opportunities, but they back founders who can show validated customer needs and clear competitive advantages.

The difference between funded projects and rejected ones isn't the quality of the idea; it's the strength of the validation. Teams that understand their market, can articulate precise value propositions, and present compelling evidence of demand consistently secure the funding they need. Meanwhile, equally promising concepts struggle because they're built on assumptions rather than insights.

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Our customer-led approach: Add our research services as a work package

We help you build the case for investment by demonstrating product-market fit and securing grant funding. Through robust validation evidence and compelling impact projections, we give you the proof and resources needed to move from concept to reality.

Product-Market Fit Validation

Prove your solution solves a real problem people will pay for. Through structured customer validation, willingness-to-pay research, and market sizing analysis, we help you demonstrate clear product-market fit that investors can't ignore.

Competitive Advantage Validation

Show why you'll win in the market. We conduct thorough competitive analysis, validate your unique value proposition, and help you articulate clear differentiators that demonstrate sustainable competitive advantage to investors.

Proof of Concept Development

Transform ideas into tangible demonstrations of value. We help you design and build focused proof of concepts that showcase core functionality, validate technical feasibility, and demonstrate real-world application to potential funders.

Business Model Testing

Validate that your business model actually works. Through pricing experiments, revenue stream testing, and unit economics validation, we help you prove sustainable monetisation that gives funders confidence in your growth potential.

Customer Traction Evidence

Show funders that customers actually want your solution. Through pilot programs, beta testing, and early adopter validation, we help you generate the customer traction metrics that prove market demand and reduce investment risk.

Pre-Application Customer Research

We evaluate your proof points against funder requirements, identify evidence gaps, and create targeted validation plans that position your concept for successful funding applications to demonstrate genuine customer demand.

Our validation work packages for grants and grant services

We use the right mix of validation methods to build the strongest possible case for your specific funding opportunity.

Work Package: Build market evidence

  • Deep validation of customer needs and willingness to pay through structured interviews and surveys

  • Measure real market demand through landing page tests, pre-orders, pricing and pilot customer acquisition

  • Position your solution clearly in the market landscape with thorough competitive intelligence

Work Package: Test product-market fit

  • Validate core assumptions through targeted experiments and customer feedback sessions

  • Test which product features customers actually value and use through prototype testing

  • Experiment with different value propositions to find messaging that resonates with target customers

Secure grant funding

  • Master the essentials of grant writing and funding applications through our comprehensive training programme

  • Get expert feedback on your applications before submission to maximise your chances of success

  • One-to-one support to develop winning applications and navigate complex funding processes

Ready to explore validation in your grant project?