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Play to Learn in Product Development

Play is the ultimate form of research where we learn from trying, experimenting and making mistakes. We look here at how play and a curious, play mindset can be applied in a business context to make product development engaging.

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The Capacity Trap

Working in project work for research projects and grant writing for many years has shown the importance of tracking ACTUAL work rather than relying on projections only that are not validated. This is pertinent today as we are in an economic environment which means we need to consider the costs of the things we are making and doing.

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Introducing Make Products That Matter

Introducing Make Products That Matter. A practical guide to understanding customer and user needs from idea to post-launch of products and services. It showcases the different types of research needed at different points of the product development journey.

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